copywriting

Effectiveness Vs. Efficiency: What’s the Difference?

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TLDR: Efficiency = process focus; effectiveness = outcome focus. Example: Planning outfits = efficient; saving for retirement = effective. Both terms are crucial in workplaces to achieve goals without confusion. Key difference: efficiency is short-term resource maximization; effectiveness is long-term goal achievement. Metrics: Customer satisfaction measures effectiveness; productivity measures efficiency. Balance both for optimal results; prioritization depends on context.

https://www.grammarly.com/blog/commonly-confused-words/effectiveness-vs-efficiency/

24 Questions to Ask Any AI Vendor for Higher Education Institutions

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AI tool selection for higher education is complex; evaluate technology and vendors carefully. This guide lists 24 key questions to assess AI solutions, covering core functionalities, user experience, technical deployment, data security, ethical considerations, customer support, and costs. Proper vendor evaluation ensures alignment with institutional goals and enhances academic efficiency.

https://www.grammarly.com/blog/writing/24-questions-to-ask-any-ai-vendor-for-higher-education-institutions/

Write Now With Scrivener, Episode No. 47: April Davila, Novelist and Mindfulness Instructor

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April Davila, a novelist, explores the intersection of mindfulness and writing. Her debut novel, set on an ostrich farm, weaves themes of family, contradictions, and personal struggles. Initially hesitant to write about dairy farming due to authenticity concerns, she pivoted to ostrich farming, which became a unique backdrop for her story about Tallulah, a girl navigating family dynamics after a traumatic event. After ten years and many rejections, she found a publisher. April attributes her writing growth to regular meditation, which enhances focus and comfort with difficult topics. She is also an advocate for Scrivener, a writing software that aids organization and tracks progress.

https://www.literatureandlatte.com/blog/write-now-with-scrivener-episode-no-47-april-davila-novelist-and-mindfulness-instructor

How Smartsheet Achieved 283% ROI by Elevating Productivity and Engagement With Grammarly

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Smartsheet enhances productivity and efficiency using Grammarly to manage communication, addressing challenges in customer engagement. Grammarly’s AI tools help the Customer Success team streamline messaging, saving about 1,600 hours annually and providing a 283% ROI. The integration improves clarity, reduces costs, and supports Smartsheet's professional communication standards, prompting plans for expansion across the organization.

https://www.grammarly.com/business/learn/smartsheet/

The Best Grammarly Prompts for IT Professionals

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Clear IT communication is key; tools like Grammarly aid in simplifying complex messaging, essential as IT teams spend 34 hours/week on communication. AI tools must prioritize security, and Grammarly offers robust protections. Effective prompts improve AI results—be clear, identify the audience, include context, use examples, iterate, and balance prompt length. Tailored prompts are crucial for different IT roles, covering support, network, systems, security, and software engineering, enhancing clarity and productivity. Snippets streamline repetitive tasks, ensuring faster responses and consistency. Regularly update these for evolving needs.

https://www.grammarly.com/blog/business-writing/prompts-for-it/

iA Awards: The Winners

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First iA Awards announced winners focused on Emotion, Logic, and Impact.

Winners:
– Writing Award: João Sevilhano for “On the Beauty of Distraction,” challenging views on distraction as a negative force, arguing selective distractions can enhance life.
– Presentation Award: Fabian Hemmert for “Artificial Intelligence: A Car for the Mind?” exploring balance between technology and humanity.

Honorable Mentions:
– Blake Watson for “HTML is for People,” a beginner's guide to HTML.
– Chenyu Huang for “Sunset,” a reflective piece about family and aging.

The awards process was enlightening, encouraging continued submissions for future awards.

https://ia.net/topics/ia-awards-the-winners

How Chapter and Paragraph Length Affect the Pacing of Novels

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Chapter length influences novel pacing; shorter chapters create urgency and fast reading, while longer chapters allow for deeper exploration and introspection. Writers can adjust pacing through chapter and paragraph lengths. Thrillers often use shorter chapters, contrasting with more detailed genres like fantasy or literary fiction, which may use longer ones. Alternating chapter lengths can maintain reader engagement and balance pacing. Experimenting with chapter structure can enhance narrative flow.

https://www.literatureandlatte.com/blog/how-chapter-and-paragraph-length-affects-the-pacing-of-novels

How To Improve Your Microcopy: UX Writing Tips For Non-UX Writers

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Extreme TLDR:

Improve microcopy by ensuring it’s role-playable, clear, and concise. Use friendly dialogues, be transparent on sensitive topics, and reflect actions in button labels. Provide clear reasons for actions, avoid explaining UI interactions, and limit each message to one idea. Use relatable examples, avoid negatives, and eliminate jargon. Ensure titles and buttons are understandable without body text, and always lead with important info. Use specific terms consistently and keep error messages straightforward. Aim for a smooth user experience and collaborate with designers for effective microcopy creation.

https://www.smashingmagazine.com/2024/06/how-improve-microcopy-ux-writing-tips-non-ux-writers/

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