AI is transforming marketing by enhancing communication and content creation. Although 86% of marketers use AI, only 5% are “AI fluent,” indicating underutilization. Marketers often use AI for short-form content but miss opportunities for communication, content lifecycle, and brand consistency. Marketers lose significant hours to inefficient practices but see productivity and creativity boosts from AI. To maximize AI’s potential, teams should focus on collaborative communication, content production, and maintaining brand consistency. Strategic AI adoption is essential for improving efficiency and competitiveness.
https://www.grammarly.com/business/learn/marketing-productivity-shift/