UK gaming sites replaced human writers with AI, creating fake authors and content. Clickout Media acquired The Escapist, Videogamer, and Esports Insider, leading to staff layoffs and AI-generated articles. Discontent among remaining staff is high regarding AI's implications for journalism, highlighted by a controversial AI review on Metacritic, which was removed due to authenticity concerns.
https://pressgazette.co.uk/news/staff-journalists-sacked-and-misleadingly-replaced-with-ai-writers/