The Strategy & Planning Scrapbook is an expanded, curated collection of strategy frameworks, creative provocations, and planning tools drawn from years of experience in brand strategy and advertising, compiled by Alex Morris. It is divided into six sections covering problem definition, insights, brief writing, communication, practical brief usage, and creative evaluation, with more than 170 pages of content available online. The scrapbook has also evolved into a newsletter offering weekly strategic thinking, cultural observations, and creative provocation.
STRAT_SCRAPS — The Strategy & Planning Scrapbook
