Elizabeth Tai advises writers using Substack to maintain their own independent websites, warning that relying solely on platforms like Substack risks losing control over content and long-term online visibility. She advocates for a “Publish (on your) Own Site, Syndicate Elsewhere” (POSSE) approach, where writers anchor their work on personal domains and use platforms only for distribution, ensuring creative sovereignty and protection against sudden platform changes or policy shifts. Tai highlights examples like John Scalzi, who has sustained a consistent personal blog for decades, emphasizing the value of owning one’s digital home over becoming a “digital sharecropper.”
https://elizabethtai.com/2026/06/10/substack-writers-you-need-a-website/