Michael Lynch reflects on his decision to stop describing his creative work as “content,” critiquing how the term, popularized by business jargon, reduces diverse creative expressions to commodified assets like “traffic” and “engagement.” Instead, he advocates for using more precise, human-centered language—calling his audience “readers” and his work a “blog” or “book”—to foster a more authentic connection and mindset about creative practice. This conscious shift in terminology encourages creators to choose words that better reflect their unique roles and the value of their work.
https://refactoringenglish.com/blog/why-i-stopped-creating-content/